Holiday Magic in Your Game Store: Decorating Tips to Wow Customers
Stores that decorate seasonally generate more sales than stores that don’t decorate. That’s all I need to know about why you should decorate. I like selling gam...
Category: Marketing & Advertising
All topics about creating new customers or increasing sales through marketing & advertising
Win All Year With an Annual Marketing Plan
An annual marketing calendar is a tool you create once a year and follow as a guide for your marketing and advertising plans throughout the year. It takes an ho...
Supercharge Your Store’s Growth: Proven Event Tactics for Building Loyalty
Existing game store owners speak constantly about holding events at the store. We speak about it casually, as if everyone participating in the discussion has th...
The Ultimate Guide to Picking the Optimal Game Store Location
In doing research for clients, I’ve standardized my search criteria somewhat. Here are the objective things I compare. To find the first three (and sometimes t...
Psychographic Profiling for Retailers: Unlock Game Store Growth and Sales
Wizards of the Coast knows that players tend to fall into three play styles, and it designs cards and sets to cater to these players. They call these players Ti...
It’s a Beautiful Day In the Neighborhood: Work With Your Community to Increase Everyone’s Sales
Fostering strong relationships with local businesses can significantly enhance your store’s visibility, community engagement, and overall success. By coll...
How Brick-and-Mortar Game Stores Drive Local Economies and Empower Communities
I assess my company’s value on the local community: how much of my revenue is spent locally, and can I do anything to improve it? Labor Obviously, all our emplo...
How to Play In-Store Music Legally Without Extra Costs: A Sound Business Guide
Playing music where customers can hear it provides three main benefits for stores. First, it can support your brand. You can choose a tone that’s peppy, moody, ...
Competitive Analysis: Local Market Store Comparison Guide
It’s important to conduct an objective, honest analysis of where you stand in your local market. It tells you where you need to improve. It shows you what angle...
EDDM Marketing
EDDM Marketing The EDDM (Every Door Direct Mail) program is an offer from the post office that allows you to send low-cost marketing pieces to a very specific p...