Aim Higher: Add Value To Your Thriving Retail Business With Game Production
I’m a big proponent of retailers venturing into vertical integration by producing their own product. Each side of this equation–the retail division ...
Author: lloydbrown
Shelf Tactics: How to Organize Your Board Games to Sell More and Look Better
Retailers disagree on the best method of displaying board games. The two main methods are 1) arrange everything alphabetically, or 2) organize games by category...
Holiday Magic in Your Game Store: Decorating Tips to Wow Customers
Stores that decorate seasonally generate more sales than stores that don’t decorate. That’s all I need to know about why you should decorate. I like selling gam...
Win All Year With an Annual Marketing Plan
An annual marketing calendar is a tool you create once a year and follow as a guide for your marketing and advertising plans throughout the year. It takes an ho...
Community Knowledge = Sales Growth: How to Hire the Right Team
Here’s a short version of my hiring process and how I choose who I hire. The general principles apply to everyone, but the details focus on hourly employees who...
Supercharge Your Store’s Growth: Proven Event Tactics for Building Loyalty
Existing game store owners speak constantly about holding events at the store. We speak about it casually, as if everyone participating in the discussion has th...
The Ultimate Guide to Picking the Optimal Game Store Location
In doing research for clients, I’ve standardized my search criteria somewhat. Here are the objective things I compare. To find the first three (and sometimes t...
Psychographic Profiling for Retailers: Unlock Game Store Growth and Sales
Wizards of the Coast knows that players tend to fall into three play styles, and it designs cards and sets to cater to these players. They call these players Ti...
Want to Own More Game Stores? Partner With Me for Low-Cost Growth
As I’m developing my new book, Opening a Tabletop Game Store, I’ve realized there’s a strong need for a companion piece: Buying a Tabletop Game Store. In ...
From Zero To Hero: How To Create A World-Class RPG Department
I often hear new to moderately-experienced retailers asking how to make money with RPGs. It’s a question out of my experience. I came into the hobby from D&...